Sales Summary
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Summary
The report provides a quick summary of your business's sales performance. By analyzing week-over-week (WoW) and year-over-year (YoY) variances, this report enables you to monitor short-term and long-term trends for key sales metrics.
Questions the report answers
- How much revenue is being generated from total sales, subscriptions, and one-time purchases?
- What is the trend in the number of orders and average order value (AOV)?
How to read the report
Understanding the KPI Card
- Metric Title: Displayed at the top left corner which defines what the KPI is measuring. Examples include “Sales Amount”, “Number of Orders”, “Average Order Value (AOV)”, etc.
- Actual Value: The most prominent figure on the card is the Actual Value of the KPI for the selected period.
- Variance: Just below the Actual Value you'll see the two variance week-over-week (WoW) and year-over-year (YoY) variances which show the absolute value of variance and variance percent for the metric.
- Colour Coding
- Green: Indicates a positive change — increase the metric value.
- Red: Indicates a negative change — decrease in the metric value.
- Yellow: Indicates no change in the metric value
- Colour Coding and Icons of the Title :
- Green: If both WoW and YoY Variance % are positive. Both the variances are green.
- Red: If both WoW and YoY Variance % are negative. Both the variances are red.
- Yellow: If the WoW and YoY Variance % differ, the variances will be represented with different colours.
- Last 5-Week Trend: Each card also includes a 5-week trend chart. This provides a visual representation of changes in the selected metric over the last five weeks, comparing performance between the selected year and the prior year.
- Tooltip: A tooltip appears when hovering over the KPI card, providing a detailed view of the data. It includes a table showing the YoY Variance and a 13-week trend chart that compares the selected period with the previous one for the selected metric.
Variance Analysis
- WoW Variance: Compares the selected week’s performance to the previous week.
- YoY Variance: Compares the selected week’s performance to the same week in the prior year.
- How to Use:
- Positive YoY Variance with negative WoW Variance may indicate seasonal shifts or temporary dips in performance.
- Negative variances for both WoW and YoY suggest potential issues requiring immediate attention.
Glossary
Average Order Value (AOV)
The average amount a customer spends per order.
Number of Orders
The total count of orders placed by customers, calculated by summing the total number of orders.
OTP (One-Time Purchase)
Refers to orders with the order type categorized as one-time purchases.
Prior Year
The year immediately preceding the selected year.
Sales Amount
Total revenue generated from the sales. It is calculated by summing sales amount values.
Sales Amount - OTP
Total revenue generated from one-time purchase orders.
Sales Amount - Subs
Total revenue generated from subscription orders, including both first-time subscription orders and recurring subscription orders.
Selected Year
The specific year chosen by the user through a filter option in the Insight App.
Subs
Refers to orders with the order type categorized as subscription first orders or subscription recurring orders.
Week WoW Variance %
The week-over-week percentage change in a metric is calculated by comparing the metric’s value in the selected week to its value in the prior week.
Week YoY Variance %
The year-over-year percentage change in a metric for the same week is calculated by comparing the metric’s value in the selected year to its value in the same week of the prior year.