Analyzing Affiliate Performance

Acquisition > Affiliates > By Affiliates

Summary

The report provides a detailed breakdown of key performance metrics for individual affiliate programs allowing you to identify high-performing affiliates, evaluate the efficiency of your affiliate partnerships, and determine which affiliates contribute the most to your overall sales, helping you can optimize your affiliate program and allocate resources effectively.

Questions the report answers

• Which affiliate programs are generating the highest revenue and order volumes?
• What is the average order value for each affiliate program?
• How much commission are you paying affiliates, and how does it compare to their sales contributions?
• Which affiliate programs are the most cost-effective based on their commission percentage?

How to read the report

Evaluate Affiliate Contribution

• High Sales, Low Commission %: These affiliates provide significant revenue with minimal costs, making them highly valuable.
• Low Sales, High Commission %: These affiliates may not be cost-effective and need re-evaluation.
• Balanced Metrics: Affiliates with moderate sales and commission percentages could still be worthwhile if they contribute to customer acquisition or retention goals.

Switch Between the Affiliate Attributes

You can switch between different Affiliate Attributes using the dropdown menu, such as:

• Affiliate Name
• Discount Code
• Affiliate Status
• Affiliate Program Channel
• Affiliate Program
• Referral Status

Glossary

Sales Amount

Total revenue generated from the sales. It is calculated by summing sales amount values.

Number of Orders

Total count of orders placed by customers. It is calculated by counting the number of orders.

Average Order Value (AOV)

The average amount a customer spends per order. It is calculated by dividing the total sales amount by the number of orders.

Commission Amount

Total payments made to the affiliate for their sales contributions.

Commission % of Sales Amount

Percentage of revenue paid as commission to the affiliate. It is calculated by dividing the Commission Amount by the Sales Amount.