Identify Trends in Affiliate Sales and Performance

Acquisition > Affiliates > Trend

Summary

The report provides insights into the performance of your affiliate programs by tracking key metrics such as Affiliate Product Spend, Affiliate Commission, Total Affiliate Spend, and Return on Ad Spend (ROAS) over time. This report enables you to assess how effectively affiliate partnerships contribute to your revenue and ROI while highlighting trends that impact profitability.

Questions the report answers

• How much are we spending on affiliate partnerships, and what is the return on this investment?
• How does affiliate-generated revenue trend over time?
• Are certain months or periods showing stronger affiliate performance?

How to read the report

Track Trends Over Time

• The graph shows the Affiliate Sales Amount and ROAS across the year, helping you visualize fluctuations in performance.
• The table provides a month-by-month breakdown, allowing for a deeper dive into strong or weak performance periods.

Interpret ROAS Patterns

• High ROAS: Indicates efficient affiliate partnerships generating significant revenue relative to spending.
• Low ROAS: Signals potential inefficiencies, such as high commissions or underperforming affiliates.

Glossary

Affiliate Product Spend

The cost associated with products provided to affiliates.

Affiliate Commission

Payments made to affiliates based on agreed commission rates.

Total Affiliate Spend

The combined total of affiliate product costs and commissions.

Affiliate Sales Amount

Revenue generated from affiliate-driven sales.

Return on Ad Spend (ROAS)

The revenue generated for every dollar spent on advertisements across all advertising platforms. It is calculated by dividing the total ad revenue by the total ad cost.