Key Drivers for Sales Growth and Decline

KPI > Drivers > Sales Insight

Summary

The report offers a clear overview of the key factors driving sales growth and decline, helping you prioritize efforts to optimize your business performance.

Questions the report answers

• What specific factors are driving the growth or decline in our sales?
• Which areas of the business need attention and optimization?

How to read the report

The first thing you will notice is the Sales Overview at the top of the page. This provides a quick snapshot of your business's overall sales performance for the current year. The KPI card shows the Actual Sales Amount, YoY Variance, and the YoY Variance %. This gives an instant understanding of whether sales are growing, remaining flat, or declining compared to the prior year. For example, in this report, the sales have increased by £7M, reflecting a 103% year-on-year growth. This is a strong indicator of positive momentum in the business.

Key Drivers for Sales Growth and Decline

Directly below the sales overview, the report dives deeper into what’s driving changes in your sales with two key sections:

1. Key Drivers for Sales Growth (left table)
2. Key Drivers for Sales Decline (right table)

Each table ranks the Dimension Types and Dimension Values that contribute most to your sales performance.

• Dimension Type represents an attribute of a business area. For example, if the dimension is 'Order,' then the Dimension Type could be 'Order Source' or 'Units per Order.'
• Dimension Value refers to the specific values within that type, such as 'Google,' 'Facebook,' or 'Direct' under the 'Order Source' Dimension Type.

The key drivers are ranked using a smart algorithm, which allows the report to focus on the most significant factors influencing sales performance. This ranking helps you cut through the noise, ensuring you focus on what matters most to drive your business forward.

Additionally, you can scroll through the tables to view a complete list of key drivers.

Glossary

Actual

This represents the value of the metric for the Selected Year.

Ad Platform

Sales Amount

Total revenue generated from the sales. It is calculated by summing sales amount values.

YoY Variance

The difference in metric between this year and the same period in the last year. It is calculated by subtracting the metric value of the same period prior year from the metric value of the selected year.

YoY Variance %

The percentage change in a metric between this year and the same period last year. It is calculated by dividing the difference between the metric of the selected year and the same period prior year by the metric of the same period prior year.