Analyse Shipping Amount Over Time

Analysis > Shipping

Summary

The report helps you understand how shipping is impacting your sales over time. The report provides a breakdown of Shipping Amount, Shipping Amount %, Number of Orders, and % of Shipping Cost-Linked Orders over time.

Questions the report answers

• Are there any trends in shipping costs over time?
• How do shipping costs impact sales performance?

How to read the report

• The chart has the Shipping Amount and Shipping Amount % over time, allowing you to see trends in shipping costs.
• Compare the Sales Amount with other metrics like the Shipping Amount % and Number of Orders to see if shipping costs are impacting your revenue.
• Shipping Amount % shows the percentage of the total sales that went toward shipping costs. If this percentage increases significantly, it may indicate inefficiencies in shipping strategies.
• Compare the number of orders with the Shipping Cost-Linked Orders to see how many of your total orders require shipping costs. You can also correlate this with the sales amount to check if higher order volumes are associated with reduced shipping costs.
• If % of Shipping Cost-Linked Orders is consistently high, it could indicate that most of your customers are paying for shipping. Offering free shipping during certain times or for higher-value orders could help increase sales, and improve conversion rates and customer satisfaction.

Glossary

Sales Amount

Total revenue generated from the sales. It is calculated by summing sales amount values.

Shipping Amount

The total revenue generated from shipping linked orders.

Shipping Amount %

The percentage of total revenue generated from shipping-linked orders. It is calculated by dividing the shipping amount by the sales amount.

Shipping Cost-Linked Orders

The total number of orders where shipping costs were applied. It counts the total number of orders that include shipping fees.

% of Shipping Cost-Linked Orders

The percentage of total orders that included shipping. It is calculated by dividing the discounted orders by the total number of orders.

Number of Orders

Total count of orders placed by customers. It is calculated by counting the number of orders.