Sales Analysis by Order Source Attributes
Analysis > Sales > Source
Summary
The report breaks down key metric performance based on specific source attributes such as marketing channel, medium, and more.
Questions the report answers
- How is business performing across different source attributes, such as marketing channels, medium, and more?
How to read the report
Switching Between Source Attributes
The report lets you switch between different source attributes which helps you analyze how various dimension type such as marketing channel or source contribute to overall sales performance. The attributes you can switch between are as following:
- Marketing Channel
- Medium
- Source
- Campaign
- Referring Site
Select the specific source attribute you want to analyze based on your goals. For instance,if you're running a multi-channel campaign, switch to Campaign to see which campaigns are generating the highest number of orders.
Customizing Metrics on the table
The report allows you to customize the metrics you want to analyze, which means you can choose the specific data points that matter most to your business. By default, key metrics like Sales Amount, Number of Orders, and Average Order Value (AOV) are selected, but you can add or remove metrics depending on their focus.
You can use the YoY Variance and YoY Variance % to compare performance with the previous year and determine whether your strategies are more effective.
You can leverage the KPI Tree structure to understand how all the metrics are related to each other. By understanding the relationship between the metrics you can use the supporting metrics to answer why behind the change of a specific high-level metric. Let’s say you notice a significant drop in Sales Amount YoY Variance %.
You can use the First-level KPIs such as the Number of Order and AOV to answer why the Sales Amount has dropped. If you see that the drop in Sales is because of the drop in the Number of Orders, you can the Second-Level KPIs such as Sessions, Conversion Rate, Number of Customers, and Order per Customer to further understand why the Number of Orders has dropped. This step-by-step approach helps you quickly identify which areas of your business need attention.