Sales Analysis by Time Attributes

Analysis > Sales > Time

Summary

The report allows users to track and compare performance across various timeframes. This report helps you understand how key metrics are performing over different periods.

Questions the report answers

How is my business performing over time?
How well are we acquiring new customers over time?

How to read the report

The report allows users to track and compare performance across various timeframes. This report helps you understand how key metrics are performing over different periods. — Sales Analysis by Time

Switch Between the Time Attributes

The key feature of the report is the ability to switch between various time attributes that include the following:

Date
Week
Month
Year
First Order Date
First Order Week
First Order Month
First Order Year

Select the time attribute that best fits your analysis needs. For example, use the Week view for short-term analysis and Month or Year for a more long-term view of performance. The first-order time attributes are particularly useful for analyzing new customer acquisition trends.

Customizing Metrics on the table

The report allows you to customize the metrics you want to analyze, which means you can choose the specific data points that matter most to your business. By default, key metrics like Sales Amount, Number of Orders, and Average Order Value (AOV) are selected, but you can add or remove metrics depending on their focus.

You can use the YoY Variance and YoY Variance % to compare performance with the previous year and determine whether your strategies are more effective.

You can leverage the KPI Tree structure to understand how all the metrics are related to each other. By understanding the relationship between the metrics you can use the supporting metrics to answer why behind the change of a specific high-level metric. Let’s say you notice a significant drop in Sales Amount YoY Variance %.

You can use the First-level KPIs such as the Number of Order and AOV to answer why the Sales Amount has dropped. If you see that the drop in Sales is because of the drop in the Number of Orders, you can the Second-Level KPIs such as Sessions, Conversion Rate, Number of Customers, and Order per Customer to further understand why the Number of Orders has dropped. This step-by-step approach helps you quickly identify which areas of your business need attention.