Analyse Product Reordering Patterns Based on Previous Orders

Product > Products Re-Ordered

Summary

Identify the customer purchase patterns by understanding which products are bought in the next order, enabling businesses to optimize cross-selling and create personalized marketing campaigns to reactivate one-time buyers.

Questions the report answers

What are customers likely to buy next after purchasing a specific product?
What products can we offer to retain customers and increase repeat purchases? — Activate the one-time buyers.
Which product combinations should we focus on for our marketing campaigns?

How to read the report

Identify the customer purchase patterns by understanding which products are bought in the next order, enabling businesses to optimize cross-selling and create personalized marketing campaigns to reactivate one-time buyers. — Product Re-Ordered

Identifying Strong Product Relationships:

Use the % of Customers Next Bought metric to identify strong product pairings. A higher percentage indicates that customers frequently purchase the secondary SKU in their next order after buying the selected SKU. These products are well-suited for cross-selling or bundling initiatives.

Leveraging Insights for Retention Campaigns:

If customers tend to buy the same product again in the next order, this suggests a high rate of repeat purchases. Such products are ideal for re-engagement campaigns, subscription models, or loyalty program incentives to increase repeat purchases.

Optimizing Cross-Selling and Upselling:

Products with a moderate to high next-buy percentage but different SKUs are prime opportunities for cross-selling. For instance, if Product X often leads to Product Y in the next purchase, promoting Product Y to recent buyers of Product X can drive additional sales.

Example

A high number of customers who purchase Product A followed by Product B in their next order suggests a strong complementary relationship. This could indicate that the two products fulfill related needs, and bundling them or featuring them together can enhance customer experience and loyalty.

Glossary

Selected Order SKU

Refers to the primary product (SKU) in the initial purchase, for which repurchase or complementary buying patterns are being analyzed.

Next Order SKU

Refers to the product (SKU) purchased in the subsequent order after the selected SKU.

Customers with Selected Order SKU

The total number of customers who purchased the selected product in their first order.

Customers with Selected Order SKU & Next Order SKU

The number of customers who purchased both the selected product in their first order and a specific product in their next order.

% of Customers Next Bought

The percentage of customers who purchased the selected product in their first order and went on to purchase the next product in their subsequent order.