Analyse Product Bought Together

Product > Product Bought Together

Summary

This report helps you identify cross-selling and bundling opportunities by understanding which products are frequently purchased together. This insight enables businesses to understand buying patterns, optimize bundling, and increase average order value.

Questions the report answers

• Which products are bought together?
• Which product pairs should be targeted for cross-selling and bundling?

How to read the report

• Identify strong product pairs by checking the % of Orders Bought Together metric. The higher the metric, the stronger the relationship between the two products. You can use these insights to create product bundles, offer discounts, or promote them in your marketing campaigns.
• If the product pair has a moderate or lower % of Orders bought together but a high number of orders (Orders with Primary and Secondary SKU), this could indicate an opportunity to increase cross-selling, i.e., create email campaigns or website prompts that recommend the secondary product after purchasing the primary product.
• By analyzing which SKUs are often purchased together, you can understand the customer needs, preferences, and inventory levels to meet demand.

Color Coding

The color coding helps you quickly identify performance levels for each metric:

• Green: Indicates high performance or strong pairing frequency.
• Red: Highlights lower performance, which may need attention if the pairing is a strategic priority.

Glossary

Primary and Secondary SKUs

Represents a pairing of a primary product (SKU) with a secondary product that customers frequently buy together.

Orders with Primary SKU

This metric displays the total number of orders containing the primary product.

Orders with Primary & Secondary SKU

This metric shows the number of orders that included both the primary and secondary products.

% of Orders Bought Together

The percentage of total orders of the primary product that also includes the secondary product. It is calculated by dividing orders with primary SKUs by the orders with primary & secondary SKUs together.

Bought Together Total Revenue

The total revenue generated from products that are frequently purchased together. It is calculated by summing the revenue of both primary and secondary SKUs bought together.