Evaluate Product Performance Based on Repurchase Behavior
Product > Days to Repurchase
Summary
This report helps you to analyze the product performance based on repurchase behavior for the selected time period by focusing on metrics such as the median and average days to repurchase.
Questions the report answers
- Which products should we select for loyalty or subscription programs based on repurchase cycles?
- Which products are repurchased more frequently by customers?
How to read the report
Analyzing the Repurchase Behavior
- Products with a low median and average days to repurchase typically have high customer engagement indicating that the products are highly favored by customers which makes them excellent candidates for subscription models to encourage more frequent purchases.
- Products with a high median and average days to repurchase typically have low customer engagement indicating that the product indicating that the product are less frequently used by customers.
- If a product shows a high number of orders but a long repurchase cycle, it indicates that customers buy in bulk or need the product occasionally.
- If a product has a high number of orders and low days to repurchase days, it indicates that the product is in high demand, and customers are also returning to repurchase the product frequently.
- If a product shows fewer orders and has low median days to repurchase it may suggest that our product appeals to a particular niche but has a highly loyal customer base.
- If a product shows fewer orders and has high repurchase days, it indicates that customers are purchasing the product less frequently and take longer to come back to repurchase suggesting further investigation of the product.
Understanding the tooltip
When you hover over the rows of the table, a detailed tooltip appears for the product.
- Order with Selected Product by Days to Repurchase (30-day bucket)
- Shows the distribution of orders for the selected product across different 30-day buckets helping you understand how quickly customers repurchase the product
- Last 13 Week Trend
- Shows how the number of orders and the median days to repurchase have trended over the last 13 weeks helping you monitor short-term changes in repurchasing behavior.
Glossary
Average Days to Repurchase
The average number of days it takes for a customer to repurchase a specific item. It is calculated by dividing the total number of days between first and subsequent purchases by the number of repeat purchases.
Number of Orders
Total count of orders placed by customers. It is calculated by counting the number of orders.
Number of Orders
Total count of orders placed by customers. It is calculated by counting the number of orders.
Quantity Sold
The total number of units sold across all orders. It counts the total quantity of products sold.