Analyse Abandoned Checkouts by Product

Conversion > Abandoned Checkout > Product

Summary

This report shows which product experiences the highest abandonment during the checkout. It allows you to understand product-level behavior, helping you identify areas that may require action to improve conversion rates for specific products.

Questions the report answers

Which products have the highest number of abandoned checkouts?
How does shipping impact the likelihood of abandonment for different products?

How to read the report

This report shows which product experiences the highest abandonment during the checkout. It allows you to understand product-level behavior, helping you identify areas that may require action to improve conversion rates for specific products. — Abandoned Checkouts by Product

Abandoned Checkout shows the total number of times a product was part of an abandoned checkout. This metric helps you identify products with the highest abandonment so that you can focus on product-specific issues that may be stopping the customers from making purchases, such as pricing, availability, or product presentation.
% Has Shipping metric indicates how many abandoned checkouts for each product included shipping charges. If products with high abandonment rates also have a high percentage of shipping costs, it could indicate that customers did not make purchases because of the shipping fees.
% Converted on Abandoned Day shows the proportion of abandoned carts that were followed by a reorder on the same day. A low percentage here might suggest that follow-up strategies, such as reminder emails or retargeting ads, could be improved to encourage customers to complete their purchases.
Average Cart Value shows the average value of the abandoned carts that contained the product. It helps identify whether higher-value items tend to get abandoned more frequently.
Total Cart Value shows the total value of the carts containing the product that were abandoned. Products with high total cart values represent a significant opportunity to recover lost revenue.

Glossary

Abandoned Checkouts:

The total count of checkouts initiated but not completed by the customer.

% of Orders (Abandoned Checkouts)

The proportion of abandoned checkouts relative to the total number of completed orders that included the selected item. It is calculated by dividing the total number of abandoned checkouts by the total number of orders.

% of Orders =

\frac{Abandoned Checkouts}{Number of Orders} \times 100

% Converted on Abandoned Day

The percentage of abandoned checkouts that were followed by a re-order within the same day. It is calculated by dividing the total count of abandoned checkouts that resulted in a same-day re-order by the total number of abandoned checkouts.

% Converted on Abandoned Day =

\frac{Abandoned Checkouts with Same Day Re-Order}{Abandoned Checkouts} \times 100

% Has Shipping (Abandoned Checkouts)

The percentage of abandoned checkouts that included shipping charges. It is calculated by dividing the total number of abandoned checkouts that included shipping Abandoned Checkouts has Shipping by the total number of abandoned checkouts Abandoned Checkouts.

% Has Shipping =

\frac{Abandoned Checkouts has Shipping}{Abandoned Checkouts} \times 100

Average Cart Value:

The average value of orders abandoned during the checkout process. It is calculated by dividing the total cart value of abandoned checkouts by the total number of abandoned checkouts.

Average Cart Value =

\frac{Total Sales Value of Abandoned checkouts}{Abandoned Checkouts}

Total Cart Value

The total net sales value of abandoned checkouts. It is calculated by summing the net sales amount for each unique abandoned checkout.