Analyse Funnel Across Customer Attributes by % of Sessions

Conversion > Funnel Analysis > Customer > % of Sessions

Summary

The report shows how users progress through each stage of the customer journey based on specific customer attributes, with conversion metrics displayed as a percentage of total sessions. This report helps you understand how different customer segments contribute to the overall conversion funnel as a percentage of sessions.

Questions the report answers

• Which customer segments drive the highest percentage of conversions relative to total sessions?
• How do conversion rates vary between different customer attributes, such as operating system, device, or location, in terms of sessions?

How to read the report

• This report focuses on the percentage of total sessions that moved through each stage of the funnel. It provides metrics such as:
  • Session to Cart Rate: The percentage of total sessions that resulted in a cart creation.
  • Session to Checkout Rate: The percentage of sessions that progress from cart creation to the checkout stage.
  • Sessions Converted Rate: The percentage of sessions that resulted in a successful order.
• Identify which customer segments result in higher conversion percentages relative to total sessions. For instance, a high Session to Cart Rate for a specific device type suggests that users from that segment are highly engaged.
• Spot areas where users drop off. For example, if the Session to Checkout Rate is low for a certain browser, it might indicate that users from that segment face challenges in proceeding to the checkout stage.
• Compare the performance of different customer segments to see which ones drive the highest percentage of conversions and where improvements are needed.

Interpreting Color Coding

• The color coding in the report helps you quickly identify performance trends:
  • Green indicates a strong performance or a positive result.
  • Red highlights areas of concern where the performance is low and requires attention.

Switching Between Source Attributes

A key feature of this report is the ability to switch between different customer attributes for more detailed insights:

• Customer OS
• Customer Device
• Customer Browser
• Location Region
• Location Country
• Location City

Glossary

Add to Cart

The total number of shopping carts created during the sessions tracked in Shopify. It is calculated by summing the total number of carts created.

Cart to Checkout Rate

The percentage of carts that reached the checkout stage. It is calculated by dividing the number of checkouts by the number of shopping carts created.

Checkouts to Order Rate

The percentage of checkouts that result in a successful order. It is calculated by dividing the sessions converted by the total number of sessions reached at checkouts.

Sessions (Shopify)

The total number of sessions tracked in Shopify.

Session Converted

The total number of orders created during the sessions is tracked in Shopify.

Session Converted Rate

The percentage of sessions tracked by Shopify that resulted in an order. It is calculated by dividing the number of sessions by sessions converted.

Session to Cart Rate

The percentage of sessions that resulted in the creation of a shopping cart on Shopify. It is calculated by dividing the number of add-to-cart by the total number of sessions

Session to Checkout Rate

The percentage of sessions that result in a checkout being initiated. It is calculated by dividing the reached checkout by the total number of sessions.