Analyse Funnel Across Landing Page Attributes by % of Sessions

Conversion > Funnel Analysis > Landing Page > % of Sessions

Summary

The report shows how users move through the conversion funnel, based on the landing page they arrived on. This report helps you understand how different landing pages contribute to the overall conversion rates by analyzing key funnel metrics as a percentage of the total sessions for each page.

Questions the report answers

• Which landing pages drive the highest percentage of conversions from sessions?
• How do conversion rates vary across different landing pages in terms of sessions?

How to read the report

• This report focuses on the percentage of total sessions that moved through each stage of the funnel. It provides metrics such as:
  • Session to Cart Rate: The percentage of total sessions that resulted in a cart creation.
  • Session to Checkout Rate: The percentage of sessions that progressed from cart creation to the checkout stage.
  • Sessions Converted Rate: The percentage of sessions that resulted in a successful order.
• Identify which landing pages lead to higher conversion percentages relative to total sessions, helping you understand which pages are most effective at driving user engagement.
• Spot areas where users drop off. For example, if the Session to Cart Rate is low for a particular page, this may indicate a problem with the content or messaging on that landing page.
• Compare different landing pages to see if certain types (e.g., promotional, content-driven, or product pages) are more effective at converting visitors than others.

Interpreting Color Coding

• The color coding in the report helps highlight the performance of each landing page:
  • Green indicates a strong performance or a positive result.
  • Red highlights areas of concern where the performance is low and requires attention.

Switching Between Landing Page Attributes

The key feature of this report is the ability to switch between different landing page attributes, which allows for more granular insights

• Page Type
• Page Path

Glossary

Add to Cart

The total number of shopping carts created during the sessions tracked in Shopify. It is calculated by summing the total number of carts created.

Cart to Checkout Rate

The percentage of carts that reached the checkout stage. It is calculated by dividing the number of checkouts by the number of shopping carts created.

Checkouts to Order Rate

The percentage of checkouts that result in a successful order. It is calculated by dividing the sessions converted by the total number of sessions reached at checkouts.

Sessions (Shopify)

The total number of sessions tracked in Shopify.

Session Converted

The total number of orders created during the sessions is tracked in Shopify.

Session Converted Rate

The percentage of sessions tracked by Shopify that resulted in an order. It is calculated by dividing the number of sessions by sessions converted.

Session to Cart Rate

The percentage of sessions that resulted in the creation of a shopping cart on Shopify. It is calculated by dividing the number of add-to-cart by the total number of sessions

Session to Checkout Rate

The percentage of sessions that result in a checkout being initiated. It is calculated by dividing the reached checkout by the total number of sessions.