Analyse Funnel Across Landing Page Attributes by % of Prior Funnel Stage

Conversion > Funnel Analysis > Landing Page > % of Prior Funnel Stage

Summary

The report shows how users progress through each stage of the customer journey based on the landing page they arrive on. This report helps you understand how well each landing page performs in guiding users through the funnel relative to the previous stage.

Questions the report answers

• Which landing pages had the most efficient conversion rates through the funnel?
• How do conversion rates vary between different landing pages?

How to read the report

• This report breaks down funnel conversion rates by Landing Page Type or Landing Page Path to help you see how effectively each page moves users through the funnel. By analyzing the conversion metrics for each funnel stage, you can pinpoint specific landing pages where the transition rates between different stages (e.g., sessions to cart, cart to checkout, checkout to order) were higher, indicating a more efficient funnel.
• If certain landing pages show a significant decline in rates, it's crucial to investigate why users dropped off during those stages. For instance, if you notice a drop in the Session to Cart Rate for a specific page, it might indicate issues like product pages not being compelling, ineffective messaging, or technical issues that made it hard for customers to add items to their cart.
• Comparing different landing pages helps determine whether certain pages, such as promotional pages or content-driven pages, are better at driving conversions than others.

Interpreting Color Coding

• The color coding in the report helps highlight the performance of each landing page:
  • Green indicates a strong performance or a positive result.
  • Red highlights areas of concern where the performance is low and requires attention.

Switching Between Landing Page Attributes

The key feature of this report is the ability to switch between different landing page attributes, which allows for more granular insights

• Page Type
• Page Path

Glossary

Add to Cart

The total number of shopping carts created during the sessions tracked in Shopify. It is calculated by summing the total number of carts created.

Cart to Checkout Rate

The percentage of carts that reached the checkout stage. It is calculated by dividing the number of checkouts by the number of shopping carts created.

Checkouts to Order Rate

The percentage of checkouts that result in a successful order. It is calculated by dividing the sessions converted by the total number of sessions reached at checkouts.

Sessions (Shopify)

The total number of sessions tracked in Shopify.

Session Converted

The total number of orders created during the sessions is tracked in Shopify.

Session Converted Rate

The percentage of sessions tracked by Shopify that resulted in an order. It is calculated by dividing the number of sessions by sessions converted.

Session to Cart Rate

The percentage of sessions that resulted in the creation of a shopping cart on Shopify. It is calculated by dividing the number of add-to-cart by the total number of sessions

Session to Checkout Rate

The percentage of sessions that result in a checkout being initiated. It is calculated by dividing the reached checkout by the total number of sessions.