Analyse Funnel Across Time Attributes by % of Sessions

Conversion > Funnel Analysis > Time > % of Sessions

Summary

The report shows how users progress through each stage of the customer journey over time, with conversion metrics represented as a percentage of total sessions. This report helps you understand how well each stage of the funnel performs to the overall website traffic.

Questions the report answers

• Which period had the highest percentage of sessions that resulted in conversions?
• How do conversion rates vary as a percentage of total sessions across different periods?

How to read the report

• This report focuses on the percentage of total sessions that moved through each stage of the funnel. It provides metrics such as:
  • Session to Cart Rate: The percentage of total sessions that resulted in a cart creation.
  • Session to Checkout Rate: The percentage of sessions that progressed from cart creation to the checkout stage.
  • Sessions Converted Rate: The percentage of sessions that resulted in a successful order.
• By comparing these metrics over time, you can identify periods where a higher percentage of total sessions resulted in meaningful actions, such as adding items to the cart or completing an order. A high Session to Cart Rate indicates strong initial engagement, while a high Sessions Converted Rate shows successful completion of the funnel.
• You can use this report to:
  • Compare performance to identify periods where a larger proportion of your sessions converted.
  • Analyze the impact of marketing campaigns, promotions, or external factors on the overall conversion rate.
  • Spot any periods where a significant drop in conversion rates occurred and investigate potential causes such as poor messaging, technical issues, or misaligned promotions.

Interpreting Color Coding

• The color coding in the report is designed to help you quickly identify the performance of different metrics at each stage:
  • Green indicates a strong performance or a positive result.
  • Red highlights areas of concern or poor performance.

Switch Between Time Attributes

A key feature of the Time report is the ability to switch between various time attributes, including:

• Date
• Week
• Month
• Year

Glossary

Add to Cart

The total number of shopping carts created during the sessions tracked in Shopify. It is calculated by summing the total number of carts created.

Cart to Checkout Rate

The percentage of carts that reached the checkout stage. It is calculated by dividing the number of checkouts by the number of shopping carts created.

Checkouts to Order Rate

The percentage of checkouts that result in a successful order. It is calculated by dividing the sessions converted by the total number of sessions reached at checkouts.

Sessions (Shopify)

The total number of sessions tracked in Shopify.

Session Converted

The total number of orders created during the sessions is tracked in Shopify.

Session Converted Rate

The percentage of sessions tracked by Shopify that resulted in an order. It is calculated by dividing the number of sessions by sessions converted.

Session to Cart Rate

The percentage of sessions that resulted in the creation of a shopping cart on Shopify. It is calculated by dividing the number of add-to-cart by the total number of sessions

Session to Checkout Rate

The percentage of sessions that result in a checkout being initiated. It is calculated by dividing the reached checkout by the total number of sessions.