Analyse Funnel Across Time Attributes by % of Prior Funnel Stage

Conversion > Funnel Analysis > Time > % of Prior Funnel Stage

Summary

The report shows how the users progress through each stage of the customer journey over time. The metrics present in the report help you understand how well each stage performs relative to the prior stage.

Questions the report answers

• Which period had the most efficient conversion rates?
• How do conversion rates vary across different periods?

How to read the report

• The report is particularly helpful in identifying periods where the conversion funnel was efficient. By analyzing the conversion metrics for each funnel stage, you can pinpoint specific time frames where the transition rates between different stages (e.g., sessions to cart, cart to checkout, checkout to order) were higher, indicating a more efficient funnel.
• You can also use this report to compare different months and determine whether certain marketing campaigns, promotions, or other external factors led to higher efficiency in the funnel.
• If certain periods show a significant decline in rates, it's crucial to investigate why users dropped off during those stages. For instance, if you notice a drop in the Session to Cart Rate in a specific month, it might indicate issues like product pages not being compelling, ineffective messaging, or technical issues that made it hard for customers to add items to their cart.
• You can analyze the seasonal trends using this report to help you in planning marketing campaigns and promotions by identifying the high conversion periods.

Interpreting Color Coding

• The color coding in the report is designed to help you quickly identify the performance of different metrics at each stage:
  • Green indicates strong performance or positive results.
  • Red highlights areas of concern or poor performance.

Switch Between the Time Attributes

The key feature of the Time report is the ability to switch between various time attributes that include the following:

• Date
• Week
• Month
• Year

Glossary

Add to Cart

The total number of shopping carts created during the sessions tracked in Shopify. It is calculated by summing the total number of carts created.

Cart to Checkout Rate

The percentage of carts that reached the checkout stage. It is calculated by dividing the number of checkouts by the number of shopping carts created.

Checkouts to Order Rate

The percentage of checkouts that result in a successful order. It is calculated by dividing the sessions converted by the total number of sessions reached at checkouts.

Sessions (Shopify)

The total number of sessions tracked in Shopify.

Session Converted

The total number of orders created during the sessions is tracked in Shopify.

Session Converted Rate

The percentage of sessions tracked by Shopify that resulted in an order. It is calculated by dividing the number of sessions by sessions converted.

Session to Cart Rate

The percentage of sessions that resulted in the creation of a shopping cart on Shopify. It is calculated by dividing the number of add-to-cart by the total number of sessions

Session to Checkout Rate

The percentage of sessions that result in a checkout being initiated. It is calculated by dividing the reached checkout by the total number of sessions.