Analyse Customer Base Growth

Customer > Customer Count

Summary

The report shows the cumulative growth of your customer base over time, allowing you to track customer acquisition trends. The report highlights key periods of growth, helping you identify successful acquisition periods and assess the effectiveness of marketing campaigns and strategies over time.

Questions the report answers

• How is my customer base growing over time?
• What are the key periods of customer growth?

How to read the report

Line Chart: Cumulative Customer Count Over Time

The line chart at the top shows the cumulative customer count over the selected period. This cumulative view makes it easy to spot overall trends in customer acquisition.

• A steady upward slope in the line indicates consistent growth in your customer base, which is generally a positive trend.
• Sudden increases or plateaus in the line can indicate specific periods of rapid customer acquisition or potential stagnation. If you observe sharp increases, investigate which campaigns, promotions, or seasonal events might have contributed to this growth.

Table: Monthly Growth Breakdown

The table below the chart provides a month-by-month breakdown of the Cumulative Customer Count (Growth) and Growth % over the Prior Period.

• Green upward arrows next to percentages indicate positive growth over the prior period, while red downward arrows would indicate a decline.
• Periods with significantly higher growth percentages can reveal successful acquisition efforts, while periods with minimal growth suggest potential opportunities to strengthen your acquisition strategy.

Glossary

Cumulative Customer Count (Growth)

The total number of customers accumulated over time. It is calculated by counting the total number of unique customers who have made their first purchase on or before the current period.

Growth % over prior period

The cumulative percentage growth of customers over time. It is calculated by comparing the current cumulative number to the base number.