Customer % Repurchase by Customer Attributes

Retention > Repurchase Trends > Customer

Summary

The Cohort table lets you evaluate how the repurchase behavior of a specific cohort evolves over time, specifically showing the % Repurchase within 2 weeks, 4 weeks, 8 weeks, 12 weeks, 26 weeks, and 52 weeks. This report helps identify trends in customer loyalty and purchase behaviors over time, providing insight into the effectiveness of retention efforts and campaign impact.

Questions the report answers

• How does customer repurchase behavior evolve over different timeframes?
• Which customer cohorts are performing well in terms of repurchase rates?
• Are there trends in repurchase behavior over time for each cohort?

How to read the report

This report provides insights into the repurchase behavior of different customer cohorts over time. Each row represents a cohort, and each column represents the percentage of customers who repurchased within specific timeframes after their initial purchase.

• The Number of Customers column allows you to see the size of each cohort. This serves as a benchmark to understand the proportion of customers who made repurchases in different timeframes and reflects the effectiveness of your acquisition campaigns.
• For analyzing the performance of an individual cohort over different periods, read the table from left to right across the % Repurchase columns. Each column represents a different timeframe: 2 weeks, 4 weeks, 8 weeks, 12 weeks, 26 weeks, and 52 weeks.
• This allows you to evaluate how the % repurchase evolves for each specific cohort, providing insights into customer behavior and engagement trends over extended periods.
  • Growth: If the % Repurchase consistently increases across the columns, it indicates positive growth, suggesting effective retention efforts and increasing customer loyalty.
  • Stagnation: If the % Repurchase remains stable across the columns, it indicates stagnation, suggesting that while customers are being retained, growth opportunities may not be fully leveraged.
  • Decline: If the % Repurchase decreases over subsequent columns, it suggests a decline in customer engagement and loyalty, requiring a review of retention strategies.
  • Fluctuation: If the % Repurchase fluctuates, it may indicate seasonality or the impact of specific promotions that drive inconsistent customer engagement.

Color Coding

Color coding helps you quickly identify high and low-performing cohorts for the selected period.

• Green: Indicates a high value for the specific period. For example, if the % Repurchase is Green, it means the cohort is performing well in that period.
• Red: Indicates a low value for the specific period. For example, if the % Repurchase is Red, it means the cohort is not performing well in that period.

Switch Between the Customer Attributes

You can switch between different Customer Attributes using the dropdown menu, such as

• Marketing Consent
• Percent Orders has Discount
• Percent Orders has Shipping
• Percent Orders has Return
• Percent Orders has Subscriptions
• Country
• State
• City
• New or Returning Users
• Device Category
• Browser
• Operating System

Glossary

Repurchased with 2 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 2 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 2 weeks by the total number of customers.

% Repurchased with 4 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 4 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 4 weeks by the total number of customers.

% Repurchased with 8 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 8 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 8 weeks by the total number of customers.

% Repurchased with 12 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 12 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 12 weeks by the total number of customers.

% Repurchased with 26 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 26 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 26 weeks by the total number of customers.

% Repurchased with 52 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 52 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 52 weeks by the total number of customers.