Customer % Repurchased Trends

Retention > Repurchase Trends > Time > Trend View

Summary

This report focuses on the percentage of customers repurchasing within different timeframes (e.g., 2 weeks, 4 weeks, 8 weeks, and 12 weeks) for the selected year, compared to the same metrics from the prior year. This allows you to assess changes in customer loyalty, understand the effectiveness of retention strategies, and identify trends in customer repurchase behavior over time.

Questions the report answers

• How do the repurchase trends change across different periods (e.g., within 2, 4, 8, and 12 weeks)?
• Are current-year retention strategies performing better or worse compared to the previous year?

How to read the report

The report presents four different line charts representing repurchase behavior across different time intervals:

1. % Repurchased within 2 Weeks
2. % Repurchased within 4 Weeks
3. % Repurchased within 8 Weeks
4. % Repurchased within 12 Weeks

Understanding the Comparison Between Years

The blue line represents the repurchase trend for the selected year, while the grey line shows the trend for the previous year. Each point on the line graph represents the percentage of customers who repurchased within that period.

• If the blue line is consistently above the grey line: This indicates that your retention campaigns are yielding better results than last year, suggesting these strategies should be maintained or expanded.
• If the blue line is below the grey line: This indicates that your retention campaigns are not yielding better results than last year, suggesting to reassess your retention strategies.
• Crossing lines: If the blue line starts below the grey line but eventually crosses above it (or vice versa), this indicates a turnaround or change in performance relative to the prior year.
  • A positive shift (the blue line starts below the grey line but eventually crosses above it) suggests improvement due to recent actions like follow-up campaigns, incentives, or the customer experience
  • A negative shift (the blue line starts above the grey line but eventually crosses below it). A negative shift may indicate that a previously successful strategy needs reassessment or adjustment.

Spotting trends over time:

• Growth in % Repurchased metrics suggests an increasing number of customers are returning to make another purchase indicating that your retention strategies are working to drive repeat purchases. For longer timeframes like 8 or 12 weeks, consistent growth shows strong brand loyalty.
• A decline in % Repurchased metrics suggests a decreased number of customers are returning to make another purchase indicating that your retention strategies should be reassessed. For short timeframes (like 2 weeks), a decline might mean early engagement needs to be improved, while for longer timeframes (like 8 or 12 weeks), it could mean customers are not finding a reason to stay loyal.
• Stagnation in % Repurchased means that the repurchase rates have remained flat over time without significant increase or decrease. This suggests that your current efforts may be sufficient to maintain repurchases but are not contributing to significant growth.
• If the % repurchase trend fluctuates, it indicates variability in customer engagement—likely driven by external factors like seasonal promotions or specific campaigns.

Glossary

Repurchased with 2 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 2 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 2 weeks by the total number of customers.

% Repurchased with 4 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 4 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 4 weeks by the total number of customers.

% Repurchased with 8 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 8 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 8 weeks by the total number of customers.

% Repurchased with 12 Weeks

The percentage of unique customers who placed an order and had a repeat purchase within 12 weeks. It is calculated by dividing the number of customers who placed an order and had a repeat purchase within 12 weeks by the total number of customers.