Analyse New Customer Acquisition by First Order Type

Subscription > Subscription Overview > Customer

Summary

The report shows the distribution of new customers based on their first order type, helping you understand which types of initial purchases are contributing to growth in subscriptions. It also shows trends in customer acquisitions over time, helping you understand which types of initial purchases are contributing to overall growth.

Questions the report answers

What is the distribution of new customers based on their first order type?
How have new customer acquisitions evolved over time?
Are there specific months where subscription-first orders spike or drop significantly?

How to read the report

The report shows the distribution of new customers based on their first order type, helping you understand which types of initial purchases are contributing to growth in subscriptions. It also shows trends in customer acquisitions over time, helping you understand which types of initial purchases are contributing to overall growth. — Subscription by First Order Type

New Customers Breakdown by First Order Type

The donut chart on the left illustrates the distribution of new customers based on their initial purchase type.
- One-Time Purchase: Represents customers who chose a one-time purchase for their first transaction.
- Subs 1st Order: Represents customers who began their relationship with a subscription as their first order.
This breakdown is useful for determining which initial purchase types are driving the majority of new customer acquisitions. A higher proportion of subscriptions as a first order can indicate strong appeal or effectiveness of subscription-focused marketing.

New Customers Over Time

The line chart on the right displays the evolution of new customers over time, segmented by first order type (One-Time Purchase or Subs 1st Order).
This time-series view helps you identify trends, seasonality, or spikes in new customer acquisitions. For instance, if you notice a peak in subscriptions in certain months, this could be tied to marketing campaigns or seasonal promotions, which can inform future strategies.
By tracking both customer types over time, you can also assess the impact of marketing efforts targeted at converting one-time purchasers to subscribers or incentivizing direct subscription sign-ups.

Glossary

`New Customers`

The total number of customers who have made their first purchase.