Cumulative Subscription History Trend
Summary
The report shows how subscription metrics cumulatively evolve over time helping you track the subscriptions created, saved, canceled, and non-canceled from the beginning of the selected period.
Questions the report answers
- Is the overall subscription base growing or shrinking over time?
How to read the report
- The cumulative line chart at the top visually represents the running totals for Subscriptions Created, Subscriptions Saved, Subscriptions Cancelled, and Subscriptions Non-Cancelled over time:
- Identify Growth or Decline Trends: Compare the slopes of the Cumulative Subscriptions Created and Cumulative Subscriptions Cancelled lines to understand if your subscription base is in a growth phase or experiencing potential decline.
- If the Created line has a steeper upward trajectory than the Cancelled line, it indicates positive growth.
- Conversely, if the Cancelled trend is upward at a faster rate than the Created, it may signal churn issues requiring intervention.
- Identify Growth or Decline Trends: Compare the slopes of the Cumulative Subscriptions Created and Cumulative Subscriptions Cancelled lines to understand if your subscription base is in a growth phase or experiencing potential decline.
- Assess Retention Performance with Subscriptions Saved: The Cumulative Subscriptions Saved line shows the effectiveness of your retention strategies. A steady increase indicates that your business successfully retains a portion of subscribers attempting to cancel. This insight is valuable for refining your retention campaigns to keep more subscribers engaged.
- Monitor Overall Subscription Health: The Cumulative Subscriptions Non-Cancelled line helps you gauge the overall health of your subscription base. If this number is rising consistently, it means that despite cancellations, your net growth is positive.
- Spot Seasonal Patterns or Campaign Impact: Sudden changes in any of the cumulative lines may correspond to specific marketing campaigns, product launches, or seasonal factors. For example, a spike in Subscriptions Created in a particular month could indicate a successful promotional campaign, while an increase in Subscriptions canceled may prompt a review of customer satisfaction and engagement efforts.
Glossary
Subscription Created
The total number of new subscriptions initiated by customers within a given period.
Subscription Saved
The number of subscriptions successfully retained within the specific period, following an attempt to cancel.
Subscription Cancelled
The total number of subscriptions terminated by customers within the specific period.
Subscriptions Non Cancelled
The total count of active subscriptions that were not canceled within the specific period.